Global campaign for Diesel – Keep the world flawed
This is the story of a boy and a girl who meet and fall in love right after they both choose to get rid of their (very) obvious flaws. But we discover that, eventually, our flaws will always be stronger than any of our attempts to hide them. So why not embrace and enjoy them and keep the world as it’s meant to be – flawed?
The film also hides clues that lead to other parts of the integrated campaign, that aim to populate and also keep the real world flawed.
RECOGNITION
Cannes Lions 2018
Bronze – Film Craft
Clio 2018
Silver - Film
Merit - Film
The One Show 2018
Silver - Television
Merit - Film: Online films
New York Festival
Gold - Film
Bronze - Film Craft
2x shortlist
D&AD 2018
Merit - Film advertising
You won’t want to miss a thing. Every moment counts in the Uefa Champions League.
You couldn’t have a Heineken in certain occasions without consequences. but now, you can.
Just be aware of what you are doing.
Friends end up giving each other excuses like working late in the office, the bad weather, Valentine’s Day, or heavy traffic. They leave their mates hanging on a night meant for friendship and beer.
We called on one of the greatest coaches of all time, José Mourinho. His arrogance and charm coupled with the fact that for the first time in his professional carrier he would be watching the Champions League from his couch, made him the perfect motivator. No matter where you are in the world, or your situation, Mourinho reminded you that there were no excuses for missing match night.
So, we took over social media and joined conversations in messaging apps with targeted content that reacted to fans' context in real-time, from rain to Valentines day. Leveraging data we generated hundreds of videos, where Mourinho dismisses excuses from around the world. Hyper tailored and targeted content made them feel like José was motivating them personally.
CAMPAIGN PHASES
We kicked off the campaign launching a film on Facebook, in which Mourinho reads out all the excuses fans regularly give. In his typical manner he dismisses them all, reminding fans that there are no excuses for missing a UCL match.
Then throughout the knockout phase, we created over 800 personalised, super-relevant response videos that allowed Mourinho to address fans directly around the world, reminding them no one should miss match nights with friends.
Midway we launched a digital version of Mourinho - a bot that let fans interact 1:1 with Jose and create witty, excuse-busting, shareable responses and social videos to send to their friends.
And for the Champions League Final, our bot connected fans with services like Uber, Deliveroo and Task Rabbit, making sure that even the most sincere excuses could be overcome with a little IRL help from Mourinho and Heineken. It all ended with a fun piece of film, “The Final Excuse”, that perfectly wrapped a 4-month-long campaign.
RECOGNITION
Cannes Lions 2017
Bronze – Creative Data
Shortlist - Creative Data
Shortlist - Creative Data
Shortlist - Creative Data
Shortlist - Cyber
Shortlist - Direct
Shortlist - Direct
This Heineken UCL campaign conveys that a UCL match is a blockbuster show worth watching as It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer.
Every UEFA Champions League match has the power to deliver the same drama and emotions as a blockbuster movie.
When people use the app to identify a song that contains lyrics that describe or promote violence against women, a banner will advise them with phrase “This song contains violence against women." Then, he listens to a real testimonial from a woman who has suffered the same kind of violence. The project has impacted directly over 1 million users. Each song has been carefully selected by a curator.
RECOGNITION
Cannes Lions - 2016
Gold - Media - Use of audio platforms
Silver - Mobile - Rich Media - Accessibility/ Charity/ Non-Profit
Silver - Mobile - Social - Social Purpose
Bronze - Media - Use of Data
Bronze - Mobile - Rich Media - Corporate/Commercial
Shortlist – Creative Data
Shortlist – Glass Lions
Shortlist – Health & Wellness – Digital/Social
Fast Company – World Changing Ideas 2017
Winner - Advertising
London International Awards 2016
Silver – Radio & Audio – Use of Music
Bronze – Radio & Audio – Public Service/Social Welfare
Shortlist – Digital – Use of Social Media
El Ojo de Iberoamérica 2016
Silver – El Ojo Interativo – Online Ad
Bronze – Mobile – Uso de Data
Shortlist – El Ojo Interativo – Videos Online
Shortlist – El Ojo Interativo – Uso de Data
Clio Awards 2016
Silver - Streaming/Downloadable Content
The One Show 2016
Shortlist – Mobile Advertising
Shortlist – Online Advertising – Banners
Wave Festival 2017
Gold – Mobile – Use of Data
Silver – Cyber – Digital Campaign
Shortlist – Direct – Use of Media and Direct Marketing
Posters are still the best way to help find missing people. So, Print for Help is a helping social network that allows the Mães da Sé NGO to send posters directly to the HP printers whenever someone goes missing.
The system matches the printer's location to the area the person went missing. Most recent cases are printed before the nearest. And to become a member, just register the HP printer’s email and zip code.
RECOGNITION
Cannes Lions 2015
Gold – Cyber - Engagement Platform
Silver – Promo And Activation - Use of Print or Standard Outdoor in a Promotional Campaign
Bronze – Promo And Activation - Corporate Image & Communication
Shortlist – Cyber - Integrated Multi-Platform Campaign (Online & Offline)
Shortlist – Direct - Use of New Technology in a Direct Marketing Campaign
Clio Awards 2015
Silver - Direct
Bronze – Engagement/Experiential
London International Awards 2015
Gold – Innovative Use of Digital
Silver – Corporate Image
El Ojo de Iberoamérica 2015
Gold – El Ojo Interactivo – Sitios web - Imagen corporativa y/o Autopromoción
Silver – El Ojo Interactivo - Acciones en redes sociales
Silver – El Ojo Directo – Medios Digitales (Internet / Celulares)
Bronze – El Ojo Directo - Campaña Integral de Marketing Directo
Silver – El Ojo Interactivo – Campaña online
The One Show 2016
Merit – Interactive – Consumer - Websites/ Social Networks/ Community
Merit – Cross Platform – CSR – Experiential Advertising
Merit – Direct – CSR – Digital (Websites, Mobile, Social Media)
Anyone who loves TV series has to fight every day against a terrible enemy: spoilers.
But perhaps the launch of the third season of Gomorra, the award-winning original Sky production, can solve the situation.
The most evil characters of the most evil TV series are going to be the first people to threaten those who don’t keep their mouths shut about their friends’ favourite TV series.
The Spoiler Killers project is based on a digital tool that can generate customizable videos of the bloodiest Bosses of Secondigliano, amplified by an integrated campaign intended to recruit more fans and at the same time terrorize all of their friends who threaten to make spoilers. With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorra, by exploiting conversations about the most famous rival TV series.
